Stella Mui
Expert in growing businesses and networks across Asia and greater China
Product and Market development guru
Stella has worked within the Life Sciences and semiconductor industries for over 20 years in sales, product management and executive management roles. Stella leverages her keen analytically driven mind blending that with deep strategic understanding, balanced with her leadership experience to deliver outstanding growth plans.
Stella has a proven track record of driving business growth across Asian markets by creating outstanding go-to-market strategies that balance voice of market with competitive analysis to develop winning market positioning. In addition, with broad experience of value-based selling and taking a long term view of customer success, sales results achieved by Stella are enviable! She is experienced at leading diverse, cross-functional teams across cultures to deliver profitable outcomes and build sustainable business systems and models.
She has lead the growth of a leading equipment sales company working in technology based markets in greater China, and spearheaded expansion into adjacent Asian countries to further drive growth. In these roles she has bridged East and West; establishing and growing partnerships with principals across a range of scientific industries that delivered exceptional sales growth.
Stella has worked in the following roles:
- General Manager – laboratory and production equipment distributor
- Strategic Development Director – laboratory and production equipment distributor
- Regional Manager – laboratory and production equipment distributor
- Product Manager for semi-con equipment and service provider
- 7 years in a range of front line sales roles in semi-con and the life sciences